telling time with a timeless timepiece x Daniel Wellington


Circa 1500, a German locksmith began making small, portable, ornamental clocks often worn as pendants and broaches.  In 1770, a Swiss horologist (someone who studies measurements of time), created the first self-winding mechanism for pocket watches.  

Finally, in 1923, a British watch repairer created the first "automatic" watch, quickly adding it to mainstream culture, just in time for the fashions of the roaring 20s.  Almost a century later, the pocket watch is a rarely spotted novelty, while the wristwatch remains an unchanged wardrobe staple.

From its invention, until about the late 90's, the steady wristwatch had never really met a contender.  Although wall clocks and even computer clocks were always competing for our attention, besides the watch, there was no other time keeping mobile device we could all carry around.  

The wristwatch always had a two-pronged function: the practicality of accurate time keeping and the panache of fashionable jewelry.  It's even become a status symbol in high society, more appropriately referred to as the ever-elegant "timepiece" among refined social circles.

When the cell phone phenomenon swept the globe, we were all suddenly armed with a digital device that not only made phone calls but also told us the date and time.  Logic would dictate that the ever familiar and loyal wristwatch would disappear into technological oblivion and naturally phase out.

We're now rounding the 20 year mark of the mobile device mainstream integration and while cell phones have evolved exponentially, steadily morphing into handheld beast computers, the old faithful wristwatch has remained unchanged, tock-tocking away like a timeless treasure.

I'll admit I have several wristwatches in rotation, my latest recruit being this Daniel Wellington number that has all the makings of being called a timepiece without the status symbol price tag.

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