instagram famous (sort of)

357 Arden Ave, Glendale, CA 91203

Dress: The Ruby (two ways) by Rohonda

When I launched D&D a year ago, I was utterly clueless.  I knew I wanted, nay, needed, to be a fashion blogger, and instead of filling the air with revolving, blank words of desire, I finally cocked my blogger gun, and pulled the trigger.  I knew nothing of posing, how to take photos (let alone good ones), how to edit them, how to use light, how to do anything really.  Days were spent learning how to make my blog look and function the way I wanted it to.  I read forums, learned code and went through periods of trial and error before getting it right.

After mulling over the name, the format and the overall theme of the blog, it finally launched on my 34th birthday (subpar photos/content and all).  I knew I was late, perhaps VERY late to the party, and I didn't care.  My first photoshoot with Mary was exhausting, I was self conscious, out of my element and unsure of everything.  I owe a lot to her, she's made this all possible and I love her unconditionally for it.  When you're first starting out, there's a learning curve, everything is cloaked in uncertainty, but that's also where the magic lives, where all things are possible.

Slowly, D&D took on an identity, it began to have meaning, purpose, and intention.  I forged on, constantly telling myself that I couldn't be just another fashion blogger, I needed to be true to myself, I needed to be a writer, a storyteller, and that's what I become.

While I built my Instagram following; one brand, blogger and fan at a time, something was also lost in the process.  Friends who had been loyally liking my occasional, unedited posts of Missy and other random tidbits of my life, were suddenly opting out of my page.  Initially it was a bit disheartening because to a degree it made me questions my work, myself and my vision at times.  It's a lot of work to be consistent and polished, three times a day, every day, (which is what I had committed myself to and still do).  As time went on I understood that converting my personal life into a blogger's life wasn't going to be everyone's cup of tea.

The truth is, I was no longer Amy the person, I became D&D the brand, and that came with it's own uncharted waters I had to learn how to navigate.  For every follower friend I've lost in the process, I've literally gained hundreds if not thousands of fans and have learned to differentiate between the person, and the persona.  These days I have a lot of clarity and peace of mind and understand the world I've willingly chosen to enter into.  I regret nothing dear reader, in fact, I am the happiest I've ever been.

If you're thinking about trading in your anonymity and launching a blog, do it with reckless abandon, and while you're at it, brush up on some code, because you'll need it.  D&D and Amy (both the person and persona, have gone through a lot of changes since the launch, and they are both better for it.  There is nothing sweeter than creating something out of nothing, of that much I am absolutely certain.  I'm sure Rhonda, of Rohonda will also agree, check out her blog when you have a chance.  

With Love,


  1. So true. Love this post. You really do become your own brand and it is indeed a lot of hard work.


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